Advertising Techniques 1. Create The Character Think about any famous brand you probably associate it with some kind of personality. Ex. Sprite - A cool guy ; Nike - Nice athlete person 2. Emotional Appeal Companies launch emotional ads to establish an emotional relation with the customers Ex. Samsung TV - blind girl ad ; Hero Motorcycle - father bring cake for his daughter to school 3. Exaggeration Brands insuring that people must hear the name of the brand so often that the brand become synonymous to the product. Ex. Bisleri - Piyo Bisleri(drink Bisleri) ; Trivago 4. Buzz Marketing Creating buzz in the market about the product. Ex Apple, OnePlus often tries to 5. Celebrity Power Using celebrities name to uplift the brand and to build short of credibility for the brand. Ex. Amitabh Bachchan - Maggie ; Hrithik Roshan - HRX 6. Innovation Coming up with the innovative product that nobody else is offering. Ex. Xerox (in the past)