Advertising Techniques

Advertising Techniques

1. Create The Character

Think about any famous brand you probably associate it with some kind of personality.

Ex. Sprite - A cool guy; Nike - Nice athlete person

2. Emotional Appeal

Companies launch emotional ads to establish an emotional relation with the customers

Ex. Samsung TV - blind girl ad; Hero Motorcycle - father bring cake for his daughter to school

3. Exaggeration

Brands insuring that people must hear the name of the brand so often that the brand become synonymous to the product.

Ex. Bisleri - Piyo Bisleri(drink Bisleri); Trivago

4. Buzz Marketing

Creating buzz in the market about the product.

Ex Apple, OnePlus often tries to

5. Celebrity Power

Using celebrities name to uplift the brand and to build short of credibility for the brand.

Ex. Amitabh Bachchan - Maggie; Hrithik Roshan - HRX

6. Innovation

Coming up with the innovative product that nobody else is offering.

Ex. Xerox (in the past)