Shailendra Singh

Telecom in India In India  there are three major player when we talk about telecommunication biz, viz. Airtel, Jio & Vi. In this article we'll talk about what are their recent campaign(s), what are they competing for - Target and who's gaining the edge of the other. Image Source: pexels.com Jio As we know Jio is the most revolutionizing telecom company in India. It always had an innovative and constructive campaign running since the day of its launch. Recently, Jio is offering "Buy one get one free" & "300 minutes Extra talk time for free" campaign to promote Jio services for JioPhone users across India. Offering a featured phone in such a cheap price to weaker income people in the country is really appreciable. It is always been in the strategies of major start-ups in India, first build user base by offering at unbelievable cost then start harnessing it ones its built. Jio's strategy was always been like win-win to both customer and the company,...

Advertising Techniques 1. Create The Character Think about any famous brand you probably associate it with some kind of personality. Ex. Sprite - A cool guy ; Nike - Nice athlete person 2. Emotional Appeal Companies launch emotional ads to establish an emotional relation with the customers Ex. Samsung TV - blind girl ad ; Hero Motorcycle - father bring cake for his daughter to school 3. Exaggeration Brands insuring that people must hear the name of the brand so often that the brand become synonymous to the product. Ex. Bisleri - Piyo Bisleri(drink Bisleri) ; Trivago 4. Buzz Marketing Creating buzz in the market about the product. Ex Apple, OnePlus often tries to 5. Celebrity Power Using celebrities name to uplift the brand and to build short of credibility for the brand. Ex. Amitabh Bachchan - Maggie ; Hrithik Roshan - HRX 6. Innovation Coming up with the innovative product that nobody else is offering. Ex. Xerox (in the past)