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Telecom in India

Telecom in India

In India there are three major player when we talk about telecommunication biz, viz. Airtel, Jio & Vi. In this article we'll talk about what are their recent campaign(s), what are they competing for - Target and who's gaining the edge of the other.

Image Source: pexels.com

Jio

As we know Jio is the most revolutionizing telecom company in India. It always had an innovative and constructive campaign running since the day of its launch. Recently, Jio is offering "Buy one get one free" & "300 minutes Extra talk time for free" campaign to promote Jio services for JioPhone users across India. Offering a featured phone in such a cheap price to weaker income people in the country is really appreciable. It is always been in the strategies of major start-ups in India, first build user base by offering at unbelievable cost then start harnessing it ones its built. Jio's strategy was always been like win-win to both customer and the company, which all together contributed to upliftment of the society.

Airtel

Airtel is one of the largest telecom service provider.  Airtel is operating in 18 countries spread across South Asia and Africa. It feels like Airtel is completely on different phase of marketing, where Jio is still campaigning for gaining new customer, Airtel's strategy is more of retaining existing then, gaining new. Airtel is promoting on how their employees are working hard to provide the services to customers. Its campaigns include #ConnectedLiving #HeroesAtAirtel #AirtelTopPredictor and most importantly #HarEkFriendZaruriHotaHai.

Vi

Vi is no stranger to India. Vodafone and Idea clubbed together to provide service in Indian market. On 31 August 2018, Vodafone India merged with Idea Cellular, to form a new entity named Vodafone Idea Limited. Vodafone currently holds a 45.1% stake in the combined entity and Aditya Birla Group holds a 26% stake. Kumar Mangalam Birla heads the merged company as the Chairman. Campaign running by Vi are #FriendsReunion.

So, I can conclude that so far Jio is most dominant when it comes to campaigning online specially on Social Media viz. Facebook & Instagram. All of them are bosting about what are the additional benefits user will be getting when they choose to purchase their plans. 

Image Source: GizBot.







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